Following a successful launch of M-Cuisine™, a microwave cookware range we designed in 2014, Joseph Joseph approached us to explore ideas for a microwave popcorn maker, as an interesting addition to the brands microwave cooking range.
We spend some time researching the popcorn category and identified several key insights and opportunity areas which included; gourmet popcorn, healthy snacking and sharing.
This resulted in the M-Cuisine™ Popcorn Popper. A complete popcorn making kit with the versatility to help you cook, flavour and serve a trendy snack. A product that inspires your imagination and provides you with the inspiration to get creative with flavours.
The lid sieve design allows you to shake out unpopped kernels that might be left after cooking and the round spherical bowl shape is optimized for shaking, letting any added flavourings be evenly distributed. It also doubles as a handy serving and sharing bowl. Simply add the kernels, cook, sieve, flavour and shake.