Moët et Chandon is one of the world's largest champagne producers and co-owner of the luxury goods company LVMH. Moët Hennessy UK invited us to activate their ‘Christmas Magic’ campaign and drive on-trade initiatives in Europe with a unique drink serve experience for Christmas. We developed two ideas embodying the glamorous world of the Moët brand.
‘Kiss Me Moët’ delivers a golden kiss from Moët to you. 23 carat edible gold leaf lips on the champagne glass come away when you sip the Moët Imperial. Voilà… Golden lips!
The beauty of the Golden Kiss lies in its simplicity and seductiveness, and was supported with the hashtag #kissmemoët to help drive consumer engagement.
‘Wishing On A Star’ delivers a magical experience. A gold leaf design attached to a thin backing film which dissolves on contact with the champagne leaving stars and letters that float and dance in front of your eyes. Magique!
Both executions reinforces Moët & Chandon as the champagne of success and glamour.