Chef is Kenwood’s flagship product, renowned for its performance and versatility, with over twenty-four available attachments. To support Kenwood’s 2013 “What do you see?” campaign, we developed an interactive digital point-of-purchase concept.

The Explore, Imagine, Create concept brings the product on the shelf to life by combining digital and physical elements. It tells stories that inspire shoppers to explore and discover the possibilities with Chef, reinforcing its key benefits: performance, versatility, and creative potential. After all, “People don’t just want to buy a stand mixer; they want to know what they can do with one.”