Chef is Kenwood’s flagship product, recognised for its performance and versatility, featuring over twenty-four attachments. We created an interactive digital point of purchase concept to activate Kenwood’s 2013 ‘What do you see?’ campaign.

The Explore, Imagine, Create concept brings the ‘product on shelf’ to life. Combining digital with physical to tell stories and inspire shoppers to explore and discover what they can do with Chef. Reinforcing Chef product benefits; performance, versatility and its creative potential. “People don’t want to just buy a stand mixer, they want to know what they can do with a stand mixer.”