Vidal Sassoon was a pioneer in British hairdressing. He rose to prominence in London’s ‘swinging 60’s’ and is most well-known for the iconic Asymmetric Bob.

Youmeus supported the branding team at Fitch London in the definition of a 3D design language to support Vidal Sassoon’s brand essence ‘sensuous precision’. This resulted in a range of shampoo packaging designed to embody the core values of the brand; ‘precision technique’ and ‘sensuous suitability’.