Vidal Sassoon was a pioneer in British hairdressing who rose to prominence during London’s Swinging Sixties. He is best known for the iconic Asymmetric Bob haircut.

Youmeus supported the branding team at Fitch London in defining a 3D design language to express Vidal Sassoon’s brand essence of “sensuous precision.” This involved developing branding design elements, including a range of shampoo packaging crafted to embody the brand’s core values: “precision technique” and “sensuous suitability.”