Joseph Joseph approached us to design a microwave popcorn maker, as an interesting addition to the brands M-Cuisine™ microwave cooking range. We researched the popcorn category and identified several key insights and opportunity areas, including the rise in gourmet popcorn, healthy snacking and the rituals associated with sharing.

This resulted in the M-Cuisine™ Single-Serve Popcorn Popper, a product that taps into recent shifts towards healthy snacking and the growth of the ‘skinny popcorn’ trend. It’s small and convenient enough to be stored in a cupboard at home or at work for a quick and healthy snack with the minimum of fuss. Easy to use, simple and convenient.