Joseph Joseph approached us to design a microwave popcorn maker as a distinctive addition to their M-Cuisine™ microwave cooking range. Through our research into the popcorn market, we identified key opportunities—including the growing popularity of gourmet popcorn, a shift toward healthier snacking, and the social rituals associated with sharing food.

This resulted in the M-Cuisine™ Single-Serve Popcorn Popper, a product that taps into recent shifts towards healthy snacking and the growth of the ‘skinny popcorn’ trend. It’s small and convenient enough to be stored in a cupboard at home or at work for a quick and healthy snack with the minimum of fuss. Easy to use, simple and convenient.