Moët et Chandon is one of the world’s largest champagne producers and co-owner of the luxury goods company LVMH. Moët Hennessy UK invited us to activate their ‘Christmas Magic’ campaign and drive on-trade initiatives in Europe with a unique drink serve experience for Christmas. In response, we crafted two compelling concepts that captured the elegance and glamour synonymous with the Moët brand.

Kiss Me Moët delivers a golden kiss from Moët to you. When you sip Moët Impérial, 23-carat edible gold-leaf lips on the glass transfer to your own—voilà, golden lips!

The charm of the Golden Kiss lies in its simplicity and seduction, amplified by the hashtag #KissMeMoët to drive consumer engagement and reinforce Moët & Chandon as the champagne of success and glamour.