Moët et Chandon is one of the world’s largest champagne producers and co-owner of the luxury goods company LVMH. Moët Hennessy UK invited us to activate their ‘Christmas Magic’ campaign and drive on-trade initiatives in Europe with a unique drink serve experience for Christmas. In response, we crafted two compelling concepts that captured the elegance and glamour synonymous with the Moët brand.

Wishing On A Star creates a magical experience. A delicate gold leaf design, attached to a thin backing film, dissolves on contact with Moët Impérial—releasing stars and letters that float and dance before your eyes. Magique!