Moët et Chandon is one of the world’s largest champagne producers and co-owner of the luxury goods company LVMH. Moët Hennessy UK invited us to activate their ‘Christmas Magic’ campaign and drive on-trade initiatives in Europe with a unique drink serve experience for Christmas. We developed two ideas embodying the glamorous world of the Moët brand.
‘Wishing On A Star’ delivers a magical experience. A gold leaf design attached to a thin backing film which dissolves on contact with the Moët Imperial leaving stars and letters that float and dance in front of your eyes. Magique!