In 2005 Kenwood set about to extend their food mixer category, reach out to new markets and new consumers. Youmeus provided the external impetus to take them in a new direction with the design and development of the kMix stand mixer.
Our approach was simple, explore new territories and create a product that will tap into their hearts and minds of the consumer on an emotional level. Youmeus conceived and designed the entire product and user experience.
Since its launch in 2004 kMix has grown into a category of 8 colourful products, representing over 12% of Kenwood’s turnover.