The way we experience a product can have a profound effect on how it makes us feel. We developed a story based on the idea of discovery with the tag line ‘Where do you want to go?’ and created a collection of breakfast products designed to spark a sense of adventure and enjoyment through the process of using them.
Inspired by world cultural references, authentic moka caffè the Italian way, tea from Asia and toast from England, these are products that take inspiration from around the world, transporting you to places, people and culture. Three products were developed: coffee maker, tea maker and toaster.
La Moka is a coffee maker that takes you to the heart of Venice. “Close your eyes and be transported to Piazza San Marco. Sitting at an alfresco table sipping authentic Italian espresso. You have arrived.”