The way we experience a product can often have a profound effect on how it makes us feel. Wake Up Happy is a collection of breakfast products designed to evoke optimism.

We developed a story based on the idea of fun-in-the-everyday, with the tag line 'Delivered with personality'. This resulted in a range of delightful domestic appliances, which invite interaction in a more human and playful way. They are fun to use and delivered with personality. "Life begins at breakfast... wake up to happiness and start the day with a positive outlook.”