Joseph Joseph approached us to design a microwave popcorn maker as a distinctive addition to their M-Cuisine™ microwave cooking range. Through our research into the popcorn market, we identified key opportunities—including the growing popularity of gourmet popcorn, a shift toward healthier snacking, and the social rituals associated with sharing food.

The result was the M-Cuisine™ Popcorn Popper—a complete kit for cooking, flavouring, and serving. Its clever lid-sieve filters out unpopped kernels, while the rounded bowl ensures even seasoning. Just add kernels, cook, sieve, flavour, and shake.